Even if you’re a newbie real estate investor, chances are, you’ve heard the term “marketing funnel.” But, do you really understand its process?
A marketing funnel basically defines the stages a potential deal travels through from finding a property, acquiring a property, and closing the deal . Finding real estate deals doesn’t come easy to everyone, especially if you don’t have proper systems in place that automate your lead generation. In order to acquire dependable high-quality leads on a consistent basis, you must have some sort of marketing campaign in the works. Some examples include:
- Social media marketing
- Direct mail marketing
- Email marketing
- Bandit sign marketing
- Networking
- Getting your real estate license to gain access to the MLS
- And more
Once you have one or more marketing strategies on your plate, you can send a customer (or property) through the rest of your funnel.
Finding Real Estate Deals: 5 Reasons Why A Well-Defined Marketing Funnel Will Help You Succeed
Once you’ve generated a few solid leads, you must move to the stage of analyzing the deal. Is this property right for you? Do you have what it takes to sell the property for a profit? What are the estimated cost of repairs? Etc. Your marketing campaign may produce hundreds of leads, but if those leads aren’t converting into closed deals, you aren’t doing your job right.
Follow our five step marketing funnel for finding real estate deals and you’ll be well on your way to success:
