You are probably already aware of what the internet is capable of. Those who know how to use it to their advantage are awarded unlimited possibilities. However, the trick is knowing exactly how to improve your online presence to take advantage of said opportunities. How can real estate investors improve their online image and effectiveness to generate more deals? Furthermore, how can the internet help you develop more strategic partnerships to further your real estate endeavors?
Without a doubt, the majority of people turn to the internet when they seek information. This includes mundane questions to the obscure. More importantly, however, it means that all of your potential clients will be searching the internet at one point or another. Increasing your online presence is the best way to get their attention.
Whether you haven’t even started investing in real estate or you have two decades in the industry, spending a few minutes brushing up on your online image and making a few tweaks to optimize it can make a world of difference.
The following tips are intended to help you improve your online presence:
1. Cleanup
Polishing online images for real estate investors begins with erasing the bad. Some of this can be easy, but other items may have to be buried underneath a slew of good pages. Fix or delete what you have control of yourself. Take the time to make sure your viewers only see what you want them to see. Your presentation goes a long way in determining your online presence.
2. Determine Your Brand Identity
Improving an online presence for real estate investors is more about preference than following any strict guidelines. However, it’s a lot harder to develop and attain the desired result without a plan. Define the desired personal and business brand identity you’d like to have and make it into a profile. Your brand identity should unify all of your pages, making each synonymous with the other.
3. Claim Your Space
Get out there and claim your listings on all of the free online portals you can (at least so no one else does). This includes a huge variety of social networks, as well as business listing directories. This goes way beyond Google Plus and Facebook. Look at industry specific sites as well as international portals. Having a strong social media presence is perhaps the most important thing you can do for your business online.
4. Cohesiveness
Make sure all of your profiles are cohesive. Every page you have should resemble its predecessor. This is just a part of basic brand building, whether you are acting as a solo real estate investor or are the CEO of a giant real estate fund. This makes it easier for your followers to find and connect with you, improves brand recognition and makes it easier for delegating updates.
5. Optimize Keywords
One of the biggest mistakes real estate investors make is not optimizing all of this information with keywords, which can alone make a huge difference. Accordingly, optimizing key words on your pages will increase traffic and page rankings for your site.
6. Flesh It Out
Mastering all the above is great, but even all of this may leave many real estate investors with a minimal online presence. One of the biggest challenges in competing online and within the real estate industry is being differentiated from all of the scam and phantom firms out there. Add depth with more content and linking to your other online assets.
7. Establish Authority
Become an authority within your particular niche. More importantly, gain the trust of your followers by providing great content.
