Key Takeaways
- The main objective for search engines is to supply user demand for information by finding and promoting the best available content.
- This presents an opportunity for entrepreneurs to get greater exposure for their websites by incorporating an SEO strategy, thus helping grow their businesses.
- Online tools, like SpyFu and Serps, can help you research keywords with high search volumes and low competition.
SEO, otherwise known as search engine optimization, refers to the craft of boosting organic, quality website traffic through search engine results. In layman’s terms, SEO is basically a formula that helps tell Google how to categorize your website, and when and where to show your links.
Real estate SEO refers to keywords that are related to real estate, investing, business, and entrepreneurship. Let’s say you have a blog post on your website about how to buy an investment property for the first time. In order for people to find your content through Google, your links would ideally appear on page one of the search results. In order to make this happen, you must write keyword-centric content that places your specific keyword (as well as synonyms to that keyword) in various places throughout the content. These places include the title, meta description, image alt tags, H1 and H2 tags, and of course, sprinkled into the content itself.
9 Ways To Improve Your Real Estate SEO
When choosing keywords for your real estate website, it’s important to search for terms or phrases that have high search volumes with relatively low competition – remember, you want to be realistic. In addition, your keyword or keyword phrase should be relevant to your brand. There are plenty of online tools and softwares available that will make your keyword research efforts simple.
If you’re ready to take your real estate SEO strategy to the next level, be sure to commit the following nine lessons to memory:
