As you may already be aware, bandit signs are essentially small variations of the common billboard. They are strategically placed to catch the attention of anyone in their proximity. More specifically, each is placed with the intentions of attracting a variety of sellers, otherwise known as leads. Investors use this technique, and others, to initiate a point of contact with possible sellers. The presence of these signs in a community therefore serves as an unobtrusive lead generator for potential deals.
Initiating a bandit sign campaign is a critical component to any successful real estate marketing system. Investors of every level are proponents of their use, as the exposure provided by a bandit sign campaign is highly targeted and cost effective. However, it is easy to underestimate the requirements necessary to run a successful marketing scheme. Bandit sign campaigns may seem primitive in nature, but they require hard work and dedication. Those who devote the time to understanding their intricacies may be rewarded with potentially limitless leads.
Ultimately, a bandit sign campaign may be responsible for determining the level of profitability a business is capable of achieving. This is why we have taken the time to illustrate some of the most common problems (and their solutions) people encounter while conducting a campaign of their own.
