The latest and greatest real estate investing education courses may now be putting a larger and much needed emphasis on marketing. The best real estate education courses may even go into detail on what types of marketing channels you should be using and how to make the most out of them. However what few real estate education courses or even marketing programs teach you is the importance of timing.
When it comes to advertising effectiveness and maximizing your ROI, it doesn’t matter how great your ads are if they go out at the wrong time. On the other hand if you do get your marketing materials in front of your prospects at the right times you will see much higher response rates and conversion ratios. So when should your real estate education course be suggesting you get out your campaigns?
Of course this varies slightly on what type of marketing you are doing and exactly who you are marketing to. However the same principal applies. The bottom line is that it really no longer makes sense, nor good business to hound those are not interested in what you are offering and try to force it down their throats. This is especially true when it comes to real estate investing. It doesn’t matter how much sense it makes to those you are reaching out to and how much they need it, if their minds are closed. This does not mean that they are always that way, it’s just about timing. Clearly an intelligent real estate education guru will tell you that you will get a lot more bang for your buck by focusing on those who are actively seeking out your message and type of service.
You can do this through your content on the web and SEO so it is always there when being searched for. As well as timing your direct mail and email marketing campaigns to hit the others who may be a little tough at exactly the right times. This doesn’t just mean going after those sellers who have received a foreclosure notice or renters who leases are coming up and may want to buy. It means getting them on the right days and at the right times of the day.
