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Local SEO for Real Estate Investing

Written by Than Merrill

Whether you’re a geek or not, local SEO is going to affect your real estate investing business.

You can either make it work for you or allow your competition to shut you out.

Oh, you want to dominate your local real estate market? You want all the buyers, the best sellers and capital from every willing and able private lender? You need a good local SEO campaign.

It’s going to be a lot harder to be found online later or work your way up search results if you don’t get a move on now.

How do you go about improving local SEO?

Local SEO is all about showing up in searches for homes, foreclosure help or real estate investing opportunities in your geographical area. This means you may need to tweak or add keywords. For example; opting to go after “Tampa Bay Condos” instead of “Condos for Sale”. This will also actually dramatically increase your ROI in most cases as the more niche you get often the less competition there is.

Local SEO for real estate investing also require social media optimization for your keywords and with your address and phone number, as well as acquiring relevant domain names and custom social URLs.

Other ways to quickly improve your local SEO include using citations. These online mentions of your business with your phone and address will confirm to the search engines who you are and where you are at. This includes local business listings online, getting listed in local directories and on blogs and review sites.

Don’t forget about optimizing your real estate investing site for local SEO and location based mobile searches either. Factors to consider include your domain registration address, company registration information online, adding your address and phone to all pages of your website and maintaining a good, dedicated contact page with your full details.