A real estate blog is an important part of any comprehensive investor strategy. Still, many investors have a few remaining questions: How will they gather ideas to help them create content? What topics should they cover in their real estate blog content to ensure they reach the exact local audience they want to?
One of the best real estate blogging tips around is to focus on housing and real estate trends. Another great form of real estate content marketing is to highlight local events in your area. Investors can also utilize content marketing for real estate by pointing out any crucial news regarding schools, restaurants, or transportation.
The Value Of A Real Estate Blog
Creating a blog can be a great way to provide valuable content to attract viewers to your site. According to Kris Lippi, owner of the popular real estate website ISoldMyHouse.com, establishing your blog as a reliable source of real estate content ideas will draw in regular viewers who trust your site.
“While informative blogs which serve as valuable resources for clients and prospects showcase you and your business’s expertise in the field, they also fire up your site’s SEO. SEO-optimized blogs ensure that you are visible and therefore accessible to search engine-using leads. Higher SEO rankings come with the automatic credibility needed to arrange deals without lifting as much as a finger, all because people trust Google, Yahoo, and Bing to return the best results whenever they search for a real estate business within their area,” says Lippi. By doing so, you create an opportunity to convert your viewers into customers.
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Real Estate Blog Ideas You Can Use Today
Here are 15 real estate blogging ideas to help keep your blog productive, fruitful and full of content that acquires leads.
1. Housing Trends
There may be no more universal real estate blog topic for your potential audience than that of housing trends. Whether trying to reach sellers or buyers, discussing trends in home sales, mortgage rates, and lending restrictions is a good place to invest energy.
Tip: Create Google Alerts around specific housing trends to get timely info you can use for your content.
2. Local Events
Who doesn’t want to know about events in the community you spend most of your time? From festivals to community projects and estate sales to charity 5Ks, let readers know about any upcoming, notable events in your real estate market.
Tip: Subscribe to event updates from local websites and newspaper sites to keep tabs on what’s going on.
3. Feature a Local Business
Got a favorite hamburger joint, or perhaps the ultimate place to get a latte? Maybe you know the best happy hour spot near the ballpark. Not only will your audience appreciate your insight about cool places to check out, but chances are the business will provide a link to your website, helping the SEO of your real estate blog.
Tip: Think about doing a talk or meet up at the featured business to drum up business.
4. Recreation Activities
Whether it’s the best gym to get in shape or the ideal place for that hike with the dog, providing some great places to get some exercise is a fabulous idea for blog content.
Tip: Include affiliate links to sporting goods or recreational equipment for additional revenue.
5. Dog-Friendly
Unfortunately, it can be tough for residents to know where the best place to take their pets is. From dog groomers to dog-friendly restaurants, provide a list of recommended places for dog lovers to check out.
Tip: Encourage folks to share pics of their own four-legged friends. Great for getting engagement on your blog.
6. Don’t Forget The Kids
It doesn’t matter whether you’re finding the perfect kid-friendly pizza joint or the latest news about the best schools, giving parents information about kid-themed info in your market is a great way to produce helpful content that has a good chance of getting shared on social media.
Tip: Survey your email list to find out the best places.
7. Testimonial Pages
Though you don’t want to toot your horn too much, one great way to build your credibility — and demonstrate your track record — is to have content based on current and former clients who’ve worked with you. These can be text-based or even through video, but they can be a powerful addition to your real estate blog no matter how you present it.
Tip: Ask your email subscribers for testimonials; you’ll be shocked how many people you out.
8. Home Maintenance
Who doesn’t want to know more about renovating their property to make it look better? Which home improvements will lead to the biggest return on investment? You can even take it one step further by diving into topics such as staging a home you’re planning to sell, or how to avoid many of the common challenges associated with buying/selling a home.
Tip: Do a video walk-thru of your own home or property you recently worked on to show your expertise in real-time.
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9. Relocation Information
Among the best real estate blog topics is information on moving to a new place. Relocation to a new geographic region can be stressful for even the most prepared individuals. By providing resources and information that help folks moving to a new region, you can reach people who are likely to be looking to either buy or sell a property.
Tip: Partner with local businesses to create joint ventures where you feature them as a resource and maybe get a bit of referral income in the process.
10. Share Your Story
Your real estate blog content is the perfect place to get a little bit personal and share your journey as an investor. Why should folks work with you? How did you get started? What have you learned in your journey as an entrepreneur and investor? And what can you share about the investing industry that readers could apply to their own lives? Most people view the investor life as a dream aspiration. Let them inside your process, and you might find it one of the most important selling tools you have.
Tip: Have somebody interview you in a Q&A session that covers the most typical questions you get as an investor.
11. Property Lists
You can provide helpful content about property listings in your area to your readers on your real estate blog as well. Put together some lists of the cheapest, most luxurious, or best-valued property. Doing so will help establish your blog as a place for readers to get the information they are looking for about local properties in one place.
12. Local Getaways
Help your readers decide where to go if they want to take a weekend vacation or a day trip. This will help demonstrate your expertise as a local in the area and show readers that you know what you’re talking about, especially if you make great recommendations.
13. Service Recommendations
If you have been in the industry for a while, you will likely have partnerships and relationships with other professionals that you can recommend to others. Use your blog to promote title companies, inspectors, etc. It is important that you only go this route if you are fully confident in their abilities.
14. Home Decor
Do you have any experience with interior design, or have you worked with designers in the past? This would make a great subject for a series of blog posts on the do’s and don’ts of decorating your home. Tailor your ideas to different styles of homes and where they are located, and use past projects as examples.
15. Rent or Buy
Debating renting vs. buying is an excellent subject real estate content idea. Talk about the pros and cons for both sides and how they differ depending on your financial situation and goals. Share stories about when you chose to rent or buy and why, and how the housing market plays into this decision.
Tips For Writing A Real Estate Blog
Now that you have an idea of what topics you can write about on your real estate blog, you will want to make sure that you can help your blog reach its fullest potential. Here are some tips that can take your blog from good to great.
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Write valuable content that helps answer readers’ questions. Tony Mariotti, CEO at RubyHome, is an advocate of providing readers with the most valuable content possible. “Work on providing content that will empower your audience and help them make their homebuying decision. Don’t use sales-pitchy lingo. Just be helpful and provide engaging insights and useful explanations,” says Mariotti. Doing so will increase the likelihood of readers regularly returning to your site.
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Robert Johnson, founder of Sawinery suggests “concentrate on local keyword phrases. Creating a website is one thing, but if you want to capitalize on the traffic opportunities that come with good SEO, you must focus on keyword phrases. Include the local keyword targets in content that a prospective home buyer will find useful”. Be sure that your blog pages are designed for the internet. Break up sections of text with space in between topics and paragraphs. Use an easy to read font and use headings for each topic.
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Post on a regular schedule. You can become a trustworthy source of reliable content if your readers know when to expect something new on your blog.
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Include infographics and images on your pages. This helps to create a more visually appealing look for blogs. Infographics are a great way to illustrate a concept or display statistics.
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Stay up to date with the latest trends to ensure that you are providing the most relevant real estate blog content for your reads. You want to make sure that your blog is up to date with the latest real estate trends.
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A great way to generate traffic to your blog (for free!) is to research keywords online. Tools like Google Search Console and Ahrefs have tools available that can help you identify the words and phrases appearing in search results. These keywords can help you get more eyes on your content. In some cases, keyword research could even lead you to new topics or post ideas.
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The most important tip to remember as you create your own real estate blog is to put your readers first. Taking the easy way out, buying followers, copying posts will not get you very far. Remember, this webpage can turn into leads and increase your business. Take the project seriously and put some time into it. Your efforts will be rewarded if your readers trust you.
Build relationships with similar blog creators. Get to know the authors of other blogs and build trustworthy relationships with them. This can help earn you a featured mention on their blogs and build your own blog’s reputation. You can also learn what topics are popular and working for your competitors this way.
Setting Up Your Blog
As you get a better idea of your favorite real estate content ideas, begin thinking about your ideal website. There are numerous hosts you can use for free or at a low cost, such as WordPress, Square Space, Wix, or others. These websites have templates users can change around when setting up a blog. As you review options, prioritize organization and branding. Keep your business goals in mind and customize basic templates to improve your overall look. Remember to take advantage of free and low-cost features, especially in the beginning stages.
When choosing a website platform, you will also have the opportunity to select and register a domain name. This is another opportunity to solidify your brand and attract possible readers. Make your title clear, and remember you typically don’t want to change the core features. This will undermine brand recognition as you establish an audience. With that in mind, think carefully as you set up your blog.
Popular Tools & Software
Before you implement any of the above real estate content ideas, ask yourself how you are going to evaluate them. There are numerous ways to measure the success of a real estate website, blog, or social media page but you have to be proactive. A great way to get started is by adding Google Analytics tracking code to your website. This is one of the most popular tools for measuring website performance and will allow you to see traffic, visitors, and more. The best part is, it’s completely free to use.
After you set up the basics, there are other tools you can use to increase your tracking efforts and overall web performance. Within Google, you can check out Google Search Console to monitor your presence in search results. For example, when you search “real estate wholesalers in San Diego” does your business appear on the first page? What about the second? Google Search Console can help you monitor this position over time, allowing you to track your improvements.
Outside of Google, two of the most popular tools are Ahrefs and SEMRush. Ahrefs has an SEO keywords tool that allows users to audit their websites for the top performing pages, broken links, and more. This platform can even be used to help identify how competitor’s websites are performing. SEMRush is another option for tracking your overall web performance. This tool will help you identify certain keywords, traffic, and more.
Summary
Deciding to write a real estate blog is an endeavor that requires strategic planning and careful thought. These 15 ideas for real estate blog content are great topics you can write about to provide valuable content that will keep your readers coming back for more. Keep our tips for writing a real estate blog in mind to optimize your content and achieve the most success with your blog.
Let us know which of these real estate content ideas you like best in the comments below.
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