While being one of the most basic needs for your real estate investing business having an effective website created can be far more difficult than it sounds.
Your website is the heart of your flipping houses business and your real estate investing business plan should absolutely address this. Investing in a good real estate education course can give you a great head start. However the most important thing to remember is that the main purpose of your website is to attract prospects for your real estate investing company and make it easy for them to contact and do business with you.
Sure there are dozens of fancy tools you can add to your real estate investing website, but you need to analyze closely whether they will really help or take away from the effectiveness of your site.
Remember that if your website does not provide good functionality all of the other money and time you are spending on social media marketing and other advertising campaigns will just be wasted. You may be able to reach millions through YouTube, LinkedIn and Facebook, but if your site is ugly or too complicated you may never get the chance to make deals.
Regularly take a step back and think about your marketing from a consumer’s perspective. What you think is cool may not be what they are interested in or what will motivate them to do business with you. Real estate investing websites also seem to have a habit of all looking them same, most of which is dull and poorly put together. You must find a way to stand out and differentiate yourself. Otherwise why should someone choose to work with you.
Offer something of value. Avoid the same old content everyone else has. How are you really going to help them. Sellers have heard every pitch under the sun already and have been low balled a dozen times, what can you do to make a difference in their situation. What about buyers? How can you make your product stand out? What guarantees can you provide?
