In today’s economy, those who are not maximizing their return on investment (ROI), are missing out on incredibly lucrative opportunities. As perhaps the most overlooked scenario, however, maximizing the grand opening ROI may be the best decision an investor can make. Accordingly, real estate investors can leverage a grand opening event for increased bottom line rewards.
A grand opening event can be an incredible opportunity for boosting visibility out of the gate, starting with a bang and reeling in some deals right off the bat. Even better, you can still host a grand opening event even if you’ve already been flipping houses for a little while. This just makes it official.
Better still, this works even for real estate investing CEOs working from home. It can be held at your own office if you have one. If not, look to shared office spaces, an office of a favorite vendor or strategic partner, or a local hotel.
The key is that the concept brings an incredible PR and lead generation opportunity, and one which has the potential to deliver an extremely high grand opening ROI.
Set it up right for maximum success with press releases in advance and open invites to members of the press and local media.
This is also an excellent content creation opportunity. So blog about it, craft articles for magazines and spin it across social networks, with a countdown to the day, live feeds during the event, and a recap afterwards.
Choose who you want there and strategically plan your real estate investing business growth. While many only think of marketing direct to consumers, this is one of the best ways to engage with others face to face and get them promoting you. Your invite list could include prospective sellers, buyers, partners, lenders, investors, and city staff with zoning powers.
Just make time to network and walk away with real deals, or at least a dozen appointments. Then max out your grand opening ROI by having the whole thing sponsored by others.
