Is your search engine optimization turning in profits or killing your real estate investing efforts?
SEO may be crucial for attracting real estate leads today but for many it has become a major distraction and a drain on resources which holds them back from doing real deals.
The SEO Challenge for Real Estate Investors:
Unfortunately SEO is a lot like taxes. The rules are constantly changing and like CPAs if you talk to 6 different SEO ‘experts’ you are likely to get 6 different answers.
For many investors and real estate companies this means constantly switching directions, resetting the process and hiring new staff and all too frequently blowing money on cheap tactics which often sabotage good search engine rankings with dire consequences.
The SEO Solution for Real Estate Marketing:
Beyond all the hype, tech talk and myths good search engine optimization is really just all about common sense. It’s about remembering what your prospects are looking for and serving it up to them right when they want and need it. It’s about high quality, original content that people want to read and which will help them to move closer to doing business with you whether that means buying a home you are flipping, selling you a home at a discount or loaning their money as a private mortgage lender.
3 real hacks for effective real estate SEO:
1. Blog
Blogging can do wonders for great Google rankings all by itself, while simultaneously producing content for social media postings, raising credibility and improving conversion ratios. Do it daily.
2. Email
With Google’s new search changes results from email messages are to begin showing up in search results, providing two ways of hitting prospects from one campaign.
3. Pay-for-Performance
For all those little SEO tweaks like tags, enhancing website performance and keywords consider pay-for–performance options versus paying monthly fees for months before realizing zero results.
