The last few months have seen a surge in real estate investing launching new websites and marketing campaigns aimed at landing new private lenders and raising funds for expansion. In the past private money lenders have proved to be an essential ingredient for leveraging real estate investing deals, enabling investors to cash in on deals they would have otherwise not been able to take advantage of and providing crucial funding when banks failed to perform. However in the mad rush to spread their message across the Internet and use the web for absolutely every aspect of their real estate investing businesses many have forgotten what helped them attract their first and best private lenders.
The Internet is truly a magical tool for all types of marketing and everyday functions for those involved in real estate investing. Though, personal relationships should not be entirely forgotten either. In fact logic says that if everything is doing something, then perhaps you are better off taking a different route in order to distinguish yourself. For most successful investors that have been in business for a few years it was networking and face time that helped them achieve their best results. This is especially true when it comes to raising capital and loans from private money lenders.
Think about it. A local potential private lender who is familiar with the area, knows of your business and can get to like you on a personal level is not only much more likely to entertain your funding requests but may well approach you with interest in getting involved. However, trying to approach complete strangers over the Internet that are often far away and have never heard of your company or maybe even your town is a obviously a completely different ball game. It can be and is being done. Though perhaps you should also focus close to home and then take a serious look at how you can carry over the best conversion techniques to the Internet and close the gap by building credibility and visibility over the web.
