Learn How To Start Investing In Real Estate
Learn How To Start Investing In Real Estate

Wholetailing: A Guide For Real Estate Investors

Written by Than Merrill

In the dynamic world of real estate investment, there’s a strategy that stands out for its unique blend of simplicity and profitability: wholetailing. While not as widely discussed as wholesaling or house flipping, wholetailing offers a compelling pathway to success in the real estate market. This article is designed to help you understand wholetailing in depth, compare it with other real estate investment strategies, and provide actionable advice to harness its potential effectively.

What is Wholetailing?

Wholetailing is a real estate investment strategy that combines elements of wholesaling and retailing. Investors purchase under-valued properties, often with the intention of making minimal to no repairs, and then quickly sell them on the retail market to end buyers or investors. This approach is particularly appealing because it requires less capital and risk than traditional flipping, while still offering the potential for significant returns. Wholetailing hinges on finding the right property at the right price and understanding market demands to make a swift sale.

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Wholetailing vs Wholesaling vs House Flipping

To grasp the full potential of the wholetail strategy, it’s crucial to understand how it contrasts with similar strategies:

  • Wholetailing: This strategy is about speed and efficiency, focusing on properties that are undervalued but can be sold quickly with minimal intervention. The key is to purchase at a low enough price to ensure profitability when selling directly on the retail market.

  • Wholesaling: Involves contracting a home with a seller and then selling that contract to an investor without making any improvements to the property. It’s a quick turnover strategy that primarily profits from the spread between the contracted price and the sale price to the end buyer.

  • House Flipping: Requires buying properties at a low price, investing in significant renovations, and selling them at a higher price. This strategy involves a higher risk and investment but can lead to substantial profits.

Wholetailing Example

Imagine this: You purchase a property valued at $200,000 in its current state for $150,000. Instead of investing in major renovations, you make minor cosmetic improvements totaling $5,000. The property is then listed on the market for $210,000 and sells quickly due to its appealing price and condition. This deal showcases the strategy’s efficiency and profitability, with a significant return on investment achieved through minimal expenditure and rapid turnaround.

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How To Find Wholetail Deals

This strategy often starts with finding motivated seller leads. Here are several strategies to find them:

  • Networking: Building relationships with real estate agents, wholesalers, and other investors can lead to tips on potential deals.

  • Direct Marketing: Reaching out to distressed property owners through direct mail or online advertising can uncover hidden gems.

  • Foreclosure Auctions: These can be excellent sources of undervalued properties, though they come with higher risk and competition.

  • Online Platforms and MLS Listings: Regularly scanning these resources (e.g. Zillow, Redfin) can help you spot deals that fit the wholetailing model.

Tips For Wholetailing Success

To maximize your success in wholetailing, consider the following advice:

  • Understand Your Market: Knowledge of the local real estate market, including buyer preferences and price trends, is crucial.

  • Minimal but Smart Improvements: Focus on cost-effective improvements that enhance curb appeal and address any major turn-offs for buyers.

  • Pricing Strategy: Your property should be priced to sell quickly while still ensuring a healthy profit margin.

  • Marketing: Effective marketing, both online and through real estate networks, will attract the right buyers and ensure a swift sale.


Wholetailing offers a lucrative opportunity for real estate investors looking to maximize returns with minimal risk and investment. By understanding the strategy, comparing it to other investment methods, and following our actionable advice, you can position yourself for success in the real estate market. Remember, the journey to wholetailing success is well worth the work, designed to help you succeed in the ever-evolving world of real estate investment. Start your wholetailing journey today and unlock the potential for significant, quick returns in the property market.

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